Zoella is a British lifestyle brand that offers a range of beauty, skincare, homeware, stationery, and lifestyle products. The brand was founded by Zoe Sugg in 2014 and has become hugely popular among younger female audiences.
Zoe Sugg started her career as a blogger in 2009, where she shared her thoughts about fashion, beauty, and lifestyle. She gained a massive following and launched her YouTube channel in 2011.
In 2014, Zoe Sugg founded Zoella, which started as a beauty and lifestyle blog, but later expanded into a full-fledged brand.
In 2017, Zoella faced controversy over negative reviews of her advent calendar, resulting in a decrease in sales.
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Zoella offers a range of beauty, skincare, homeware, stationery, and lifestyle products.
Yes, all of Zoella's products are cruelty-free and vegan-friendly.
Zoella products are available on the brand's website, as well as at various retailers such as Boots and Superdrug in the UK.
Zoella's products are generally of good quality, with many customers praising their pleasant scents and affordable prices.
In 2017, Zoella faced controversy over negative reviews of her advent calendar, resulting in a decrease in sales. However, the brand has since recovered and continues to be popular among younger female audiences.