General Mills is a consumer goods company that manufactures and markets branded foods globally. It is known for its iconic cereal brands like Cheerios, Lucky Charms, and Cinnamon Toast Crunch.
General Mills was founded in 1856 in Minneapolis, Minnesota.
Initially named the ‘Washburn Crosby Company’, it was later renamed ‘General Mills’ in 1928.
In the 1960s, the company started diversifying its portfolio by acquiring other food brands like Betty Crocker, Pillsbury and Häagen-Dazs.
In 2001, General Mills merged with Pillsbury to become one of the world's largest food companies.
Today, General Mills operates in more than 100 countries and has a portfolio of popular brands in various categories.
Kellogg's is a multinational food manufacturing company best known for producing cereals such as Frosted Flakes, Corn Flakes and Special K.
Post Holdings is an American consumer goods company that produces breakfast cereals, protein bars and other packaged foods. Its popular cereal brands include Honey Bunches of Oats, Fruity Pebbles and Grape Nuts.
Kashi is a natural foods company that produces a variety of breakfast cereals, snack bars and frozen meals. Its products are often marketed as health foods and are made with organic or non-GMO ingredients.
Cheerios is a popular breakfast cereal made from toasted whole grain oats. It has been a General Mills brand since 1941 and is known for its distinctive circular shape.
Lucky Charms is a popular cereal brand that features frosted oats and multi-colored marshmallow shapes. It was introduced by General Mills in 1964 and has since become a cultural icon.
Cinnamon Toast Crunch is a breakfast cereal made from crispy, cinnamon-flavored squares. It was first introduced in 1984 and has since become one of General Mills' most popular cereal brands.
General Mills owns a variety of other food brands, including Pillsbury, Betty Crocker, Häagen-Dazs, Yoplait, Progresso, Nature Valley, and Old El Paso.
Some General Mills cereals are gluten-free, including Cheerios, Rice Chex, and Lucky Charms. However, some of their other cereals, like Wheaties and Cinnamon Toast Crunch, are not gluten-free.
General Mills cereals are widely available in grocery stores, supermarkets, and online retailers. You can also purchase them directly from the General Mills website.
General Mills has received mixed ratings on its ethics and sustainability practices. The company has faced criticism for using genetically modified ingredients and for contributing to deforestation in certain regions. However, it has also taken steps to improve its environmental impact and has committed to sourcing sustainable palm oil.
The nutritional content of General Mills cereals varies by brand and product. However, most of their cereals are high in sugar and carbohydrates, and may not be the healthiest breakfast option. Some of their cereals are low in calories and high in fiber, which can be a healthy option.